What is The Values Bridge?

The Values Bridge is a scientifically-validated assessment created to give users a deeper and more specific understanding of their values. It tests users on their levels of the 16 personal values identified in the Welch-Bristol Values Inventory, identifying how much of each value a person authentically holds, and how much they actually express in their daily lives. The Values Bridge also assesses each user's values profile for internal conflicts and harmonies and provides an Authentic Life Score, which calculates the gap (or not) between a person's current expression of values and their hoped-for expression. Finally, The Values Bridge allows users to compare their values with each other, to identify sources of alignment or tension.

Values are the beliefs, motivations, desire, and guiding principles that shape how you think, feel, and act. They reflect what matters most to you—whether it's freedom, stability, creativity, connection, or success. Values influence the choices you make, the goals you pursue, and how you define a meaningful life. Values are not just preferences or opinions, nor are they virtues or personality traits. They are deeper than that. They help you answer questions like: What kind of person do I want to be? What kind of life feels worth living? What do I want my decisions to reflect about me? When you live in alignment with your values, life tends to feel more authentic, fulfilling, and grounded. When your life and your values are out of sync, you might feel stuck, unmotivated, or like something is off—even if everything "looks good" on the outside. Research conducted at NYU shows that fewer than 10% of people feel as if they are living in full accordance with their values. This is not surprising, in that many dynamics in life can separate us from this pursuit, such as societal and family expectations and financial pressures. The Values Bridge is designed to help people have a deeper understanding of their values and uncover which, if any, of their values are not being fully expressed.

Is The Values Bridge backed by science?

Yes. The Values Bridge is grounded in nearly a century of research in psychology, social science, identity, and moral philosophy. It was developed in an academic setting, with peer reviews of its conceptual framework during doctoral research, and has undergone rigorous testing with thousands of users.

I am a therapist. Can I use The Values Bridge with my patients?

Absolutely, and you will not be alone. Some therapists also take The Values Bridge themselves to better understand the tool in conversations with clients who have taken it on their own. To facilitate the use of The Values Bridge in professional settings, we offer a Values Bridge certification for therapists on an ongoing basis.

I am a life coach. Can I use The Values Bridge with my clients?

Absolutely, and you will not be alone. Some life coaches also take The Values Bridge themselves to better understand the tool in conversations with clients who have taken it on their own. To facilitate the use of The Values Bridge in professional settings, we offer a Values Bridge certification for coaches on an ongoing basis.

What if I don't agree with my Values Bridge results?

While it's uncommon, some users feel that their Values Bridge results don't fully resonate. You might think a particular value should rank higher or lower, or that a conflict score between two values seems overstated. When that happens, we suggest two options. First, feel free to revise or reinterpret the results based on your own insight—this is your tool, after all. Second, consider using the disagreement as a starting point for deeper reflection. Is there something about the result that feels uncomfortable or surprising? Could it be revealing a tension you haven't fully explored yet? The Values Bridge was designed not just to provide answers, but to provoke meaningful thought. Sometimes, the greatest insights come from what we resist the most.

Who is The Values Bridge for?

The Values Bridge is for anyone seeking deeper self-understanding and greater alignment between who they are and how they live. It's designed to help individuals uncover the sources of dissatisfaction, make more consistent and authentic decisions, and plan their careers or lives with greater clarity. It's also a powerful tool for couples, families, friends, or teams who want to strengthen their relationships and understand the values dynamics that shape their interactions. In short, The Values Bridge is for anyone who wants to live with more insight, intention, and authenticity—individually or together.

What are the 16 values based on?

The 16 values used in The Values Bridge are identified in the Welch-Bristol Values Inventory, developed by Suzy Welch, Professor of Management Practice at NYU Stern School of Business as part of her doctoral dissertation at the University of Bristol. The inventory builds on, and reflects, nearly a century of academic and empirical research into psychology, social science, identity, and human behavior.

Can my values change over time?

Yes. Values can evolve or change with experience or due to events, but core values are often stable for long periods in life. Our subscription model encourages users to revisit the tool periodically—to keep in touch with what truly matters.

Your data is private, secure, and never sold. We only use anonymized, aggregate data to improve the product. You're in full control of your responses and who sees them.

Can I retake The Values Bridge?

Yes, and we encourage it with our bi-annual subscription model—especially if you're reflecting on growth, facing a major decision, or just want to see how your values have shifted over time.

Can I compare values with someone else?

Absolutely. The Values Bridge is designed so that you can invite a partner, friend, or colleague to take the tool and see where your values align—or diverge. Users have found that this experience can be transformational for relationships, deepening understanding and empathy.

I'm already doing a lot of personal development—will The Values Bridge still help me?

Yes. The Values Bridge offers insights and tools found nowhere else. Grounded in the original Welch-Bristol Values Inventory, it uniquely reflects both enduring human values and those shaped by our modern era—like flexibility, self-care, and belonging. Unlike other assessments, it measures not just what you value, but how fully you're living those values now, compared to the life you truly want. That gap is quantified in your Authentic Life Score, giving you a clear picture of how aligned—or misaligned—you are. Beyond self-insight, The Values Bridge also shows how your values work together—or against each other—through its Conflict and Harmony analysis. And no other tool lets you directly compare your values profile to that of a friend, partner, or colleague, unlocking deeper understanding in any relationship. Whether you're new to personal development or well along the path, The Values Bridge will take your insight to the next level.

Is The Values Bridge free, or do I need to pay?

You can begin with the free version. With it, you'll get: a snapshot of your top four core values, your total Authentic Life Score, a preview of your Conflicts and Harmonies, and a short comparison with friends. If you'd like to go deeper, you can upgrade to the annual subscription for $29.99. That unlocks 12 months of full access, including: your full Values DNA Profile — a detailed breakdown of all 15 values, Conflict Analysis — your top internal conflicts and scores explained with guidance on how to bridge them, Harmony Analysis — where your values align and reinforce each other along with scores, Connect & Compare — see how your values align with others, and Growth Tracking — measure your Authentic Life Score across all 15 values and track progress over time. Cancel anytime.

What is your refund and cancellation policy?

We're committed to providing meaningful, research-backed insights through The Values Bridge. Because access includes immediate delivery of personalized content, all purchases are final and non-refundable. You can cancel your subscription at any time through your account settings. Your access will remain active until the end of your current billing period. You will not be charged again unless you choose to resubscribe. We do not offer refunds for any purchases, including renewals. Please review your plan carefully before upgrading. If you believe you've been charged in error or encountered a technical issue that prevented access to your account, contact us at info@thevaluesbridge.com and we'll be happy to investigate.

The Values Bridge | Becoming You Labs

My husband and I both took The Values Bridge, and comparing our results led to the most productive conversation we've ever had about our future.

Kate R.

Chief of Staff

There are 16 human values.

We all have them, just in different levels. What’s your Values DNA profile? The Values Bridge ranks your values from most to least dominant based on your responses to 100 scientifically validated prompts.

Peripheral

Moderate

Core

These values hold minimal sway in your decision-making and are unlikely to shape your most authentic life.

These values influence your behavior in select contexts but do not consistently drive your decisions or priorities.

These five values are the primary drivers of your actions and decisions, or would be in your most authentic life.

Discover Your Values Profile

The Values Bridge showed me who I really was, and gave me the courage and focus to start building the authentic life I've always wanted.

Rob W.

Head of Product Growth

Three Reports, One Complete Picture

Beyond ranking your 16 values, The Values Bridge shows you what they mean in practice: where they conflict, how well your daily life reflects them, and how they compare to others.

Conflict & Harmony Analysis

This report shows which of your values work well together and which are at odds—helping you spot sources of stress or imbalance. With this insight, you can make thoughtful adjustments before tension leads to burnout, regret, or a life that doesn't reflect who you truly are.

Uncover your values alignment

Authentic Life Score

This score reveals how closely your life aligns with your values. By measuring the gap between what you value and how much you're currently expressing it, the Authentic Life Score reveals how near or far you are from living the life that most genuinely reflects who you are.

How authentically are you living?

Values Comparison Report

This exclusive report lets you compare your values with someone else's, pinpointing conflicts and harmonies. Whether it's a friend, partner, or colleague, this insight helps you understand each other more deeply and navigate differences with clarity, empathy, and intention.

Strengthen your relationships

Becoming You in Practice

The Values Bridge was SPOT ON for me! I cannot wait for my husband to utilize it so we can work towards living our authentic lives, together.

Joy W.

The Values Bridge

I am amazed at just how 'seen' I feel after taking The Values Bridge!

Alexandra L.

The Values Bridge

I've taken every self-assessment out there. None hit me like The Values Bridge.

Nigel R.

The Values Bridge

No wonder I've been burning out. No wonder I've been restless. I was fighting my own values.

Eliza Z.

The Values Bridge

The clarity it gives is unreal. You get an instant snapshot of where someone's thriving and where they're internally torn.

John P.

The Values Bridge

I didn't expect to feel seen by a values assessment.

Nicole F.

The Values Bridge

This tool flipped a switch in me. I'd been chasing 'success' that didn't actually match what mattered to me.

Jacob R.

The Values Bridge

Really amazing insight, really helped me identify what I want/should/could work on moving forward.

Michelle T.

The Values Bridge

The Values Bridge was SPOT ON for me! I cannot wait for my husband to utilize it so we can work towards living our authentic lives, together.

Joy W.

The Values Bridge

I am amazed at just how 'seen' I feel after taking The Values Bridge!

Alexandra L.

The Values Bridge

I've taken every self-assessment out there. None hit me like The Values Bridge.

Nigel R.

The Values Bridge

No wonder I've been burning out. No wonder I've been restless. I was fighting my own values.

Eliza Z.

The Values Bridge

The clarity it gives is unreal. You get an instant snapshot of where someone's thriving and where they're internally torn.

John P.

The Values Bridge

I didn't expect to feel seen by a values assessment.

Nicole F.

The Values Bridge

This tool flipped a switch in me. I'd been chasing 'success' that didn't actually match what mattered to me.

Jacob R.

The Values Bridge

Really amazing insight, really helped me identify what I want/should/could work on moving forward.

Michelle T.

The Values Bridge

Discover the values that truly move you.

There are 16 human values.

Three Reports, One Complete Picture

Conflict & Harmony Analysis

Authentic Life Score

Values Comparison Report

How it Works

Take the assessment

Explore your results

Chart next steps

Becoming You in Practice

Frequently Asked Questions

Ready to discover your values?